As lead videographer for KIPP Public Schools Northern California, I directed and produced a school tour video aimed at attracting prospective families by showcasing the campus and highlighting the unique advantages of the school. This project required me to blend strategic vision with hands-on execution, capturing both key content and dynamic b-roll footage that emphasized the school’s environment and facilities.
I also directed the school principal, ensuring their delivery aligned with the video’s core messaging while maintaining an approachable and engaging tone. The narrative focused on key differentiators between KIPP and other schools, carefully crafted to resonate with parents and prospective students alike.
The end result was a compelling visual story that not only highlighted the campus features but also communicated the values and benefits of the KIPP educational experience, reinforcing the school's position in the community.
Website: View here
Date: 2024
Category: Videography
Organization: KIPP Public Schools Northern California
