I led the rebranding of a local restaurant, focusing on developing a refreshed identity that resonated with the evolving consumer market. This project involved extensive research into key demographics, allowing me to tailor the brand to better connect with target audiences. I explored the psychology of color to design an inviting visual language that would attract and engage customers, while carefully selecting typography that enhanced readability and guided consumer attention.
The result was a modern, cohesive brand identity that revitalized the restaurant’s appeal, aligning with both market trends and the client’s vision.
Date: 2021
Category: Branding
Client: Personal Project
