In this brand-focused initiative for Bill Wilson Center, I developed a cohesive and engaging identity for the Youth Voices Benefit Film Competition, blending strategic messaging with vibrant, youth-oriented visual design. I crafted the overarching creative direction, designing a playful, cinema-inspired aesthetic rooted in deep purples, filmic iconography, and energetic typography to evoke the excitement of a night at the movies while resonating with a younger audience.
I carried this identity across a streamlined suite of deliverables, including donor materials, social media content, and promotional reels, ensuring consistent messaging and a unified visual presence that elevated the competition’s visibility and impact.
Date: 2025
Category: Non-profit Event
Organization: Bill Wilson Center
