Bill Wilson Center | Annual Impact Report
In this comprehensive annual report for Bill Wilson Center, I led both the design and written content development to create a clear, accessible, and compelling communication piece for stakeholders and government agencies. My approach centered on presenting complex organizational impact in a format that was easy to navigate and visually inviting for an audience that tends to skew older.
I established a clean, modern aesthetic built around high readability, thoughtful hierarchy, and generous spacing to ensure accessibility for readers with varying levels of vision. This design framework paired with concise, mission-aligned storytelling allowed the report to communicate essential data and program achievements with clarity and confidence. I carried this visual and written identity across the full report, producing a polished, professional piece that strengthened transparency, reinforced donor trust, and elevated the organization’s yearly impact narrative.
Date: 2025
Category: Non-profit Event
Organization: Bill Wilson Center
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Bill Wilson Center | Annual Appeal
For Bill Wilson Center’s Annual Appeal, I developed a message-driven campaign designed to inspire generosity by tapping into themes of community, connection, and year-end giving. With written storytelling at the forefront, I crafted narrative-driven content that highlighted the organization’s impact while inviting stakeholders to play an active role in supporting youth and families during the holiday season.
Visually, I employed a minimal, warm holiday-inspired aesthetic that complemented, rather than overshadowed, the message, reinforcing the spirit of giving without overwhelming the reader. The campaign was produced in both print and digital formats, mailed to stakeholders and distributed via Constant Contact to broaden reach and engagement. While I authored the majority of the written content, the final version incorporated light CEO edits supported by AI. The resulting appeal balanced emotional resonance with clear calls to action, helping strengthen donor connection and encourage meaningful end-of-year contributions.
Date: 2025
Category: Non-profit Event
Organization: Bill Wilson Center
